How would you feel if you had an opportunity to pitch your product in an audience of 1 million potential buyers? What if the number goes up to 10 or 100 million? Certainly, it would be an enjoyable moment. With such an opportunity, you are sure of earning sales. Instagram is the best place when it comes to fulfilling this dream.
As the third largest social platform, it allows you to pitch your products in a pool of over 500 million daily active users. Isn’t this a great idea? Well, using the platform can help you to boost your profitability. One of the most powerful tools in the Instagram campaign is hashtags. But how can you leverage it to harness your Shopify store profitability? Here are the top three secrets:
Use trending hashtags
If you want to win customers in your business, you must be trendy. Your products must match what your target customers are searching for online. This approach applies to the Instagram world. Sharing the trending hashtags on your content can harness your reachability. When selling on Instagram with Shopify, you need to take time in researching the trending hashtags. With this, you will have the ability to reach out to a large number of target customers. The hashtag will enhance your engagement and connectivity. Hence, utilizing trending hashtags can boost your profitability.
Go for the niche Hashtags
Another hashtag that can help you to enhance your productivity is one related to your niche. When customers are searching for products on Instagram, they consider hashtags related to your niche. For instance, if you are running a fashion store on Shopify, you can go for the popular hashtags in promoting your products. However, you should go for hashtags that are not overcrowded. For this reason, you should consider combining the popular hashtags with others that your target audience is likely to use in their search missions.
Design your hashtags
As you know, Instagram is a powerful tool in enhancing your brand awareness. The best approach is by creating your brand hashtags. Having a branded hashtag will help you optimize your content. When customers want to search for a product listed on your Instagram account, they can easily use the hashtag. This way, you will save time and enhance your opportunity to secure a sale.
Hence, if you are looking on to boost your sales when selling on Instagram, you should always utilize the power of hashtags.